Southern Area Hospice
The idea of this advertising campaign was to entice people to take part in various charity events to raise funds for the Southern Area Hospice Services.
As it’s about challenging people to sign up and step out of their comfort zone to try something new and the campaign was running in January, I decided to make it appear like a personal goal / visual board using a blackboard graphic and fun chalk sketches linked to each event around the images, which I made loud and bright as if pasted on to a visual board.
I wanted to create a feeling of fun and spark a reaction in the passer-by to entice them to take initiative and sign-up for something different as a new year’s resolution in 2014.
The result was a striking and attention-grabbing design which encouraged people to take action and increased SAH’s fundraising sources.