Our latest brand to launch ‘Oat in the City’ Irish oatmeal drinks were featured on RTE radio on 3rd July 2021, where Kilbeggan-based farm owner Liam Lynam tells the story of how the character Eoin the Oat came to market, featured on his range of healthy and sustainable oat-milk drinks, and the story about how we came up with the the brand name. They are off to a successful start so far and are available to purchase in Aldi stores throughout Ireland, Donnybrook Fair stores in Malahide and Donnybrook in Dublin, Nolans in Clontarf and selected Super Valu’s.
Have a listen to the interview here and keep an eye out for Eoin the Oat, the brand character, on the front of the brand packaging on the range of Oat in the City oatmeal drinks:
