Home & Clean Packaging Design
Kokako
Organic Bars Packaging
Kokako Packaging
Kokako
These Kokako bars are a new addition to the popular NZ-based, well-established Kokako food and coffee range for their café and other wholesale outlets. The client wanted to continue to use the friendly kiwi kokako bird used in their branding for these organic, healthy bars.
The characters I created for this range provide a friendly and fun feel, along with bright, diffrientiating colours, to attract attention on the store and cafe shelves. This brand has a quirky style to it and this is represented here also.
Displayed are the colourful and friendly healthy Kokako snack options, photographed having fun in their natural environment.
*Freelance whilst at Design Dairy
Fresh Plus Packaging
Fresh Plus Packaging
fresh plus cat litter packaging is bright and fun packaging design which indicates it’s use clearly to potential consumers with it’s playful feline characters along with the display of the content through the flower-shaped device. The earthy colour tones and floral illustrations draw attention to it’s all natural properties. The playful feel is used consistently throughout from the main graphics to the barcode detail.
This product packaging has been designed to create a light, airy and bright feel for a product which holds a less-than-attractive use. The bold feline character and product name featured large-scale on the front of pack creates easy brand recognition and shelf-standout against competitors.
The client’s feedback was positive;
“Thank you ever so much for great and unique job you have done with this packaging design. Many thanks.“
*As featured on The 100 Archive and Packaging of the World
Pizza Pack Co Branding & Packaging
Pizza Pack Co
Identity, Packaging & Advertising
Pizza Pack Co is a fun home pizza-making kit, which equips the customer with ingredients and instructions to make their own fresh and tasty pizzas at home in just 10-15 minutes. Each pack comes supplied with pizza dough, tomato sauce and topping ingredients for the chosen flavour / type of pizza. This is a fresh and innovative new idea to the market that creates a whole new enjoyable experience out of the usually-mundane task of making dinner.
It is primarily aimed at a young, interactive target audience but can also appeal to different categories. For example, it is an easy and fun activity to do as a couple’s date-night / as an adult & child bonding activity or as friends having a night in together. The brief was to create branding and packaging for Pizza Pack Co that embodied youth, colour and brightness while evoking a feeling of energy and life.
Some elements considered when creating this branding were: the raw feel of pizza fresh from the oven, the light-heartedness and fun of making the pizza from scratch along with emphasizing how the ingredients are fresh. I chose imagery which conveyed the energy of the target audience enjoying the experience along with fun, quirky baking tool icons. There is a D.I.Y. feel incorporated into the layout and typography in the collateral, giving a sense of action and movement. The language used is open and friendly, using slogans that are bright and fresh to appeal to the vibrant, fast-paced target audience.
Displayed is the range of collateral designed for Pizza Pack Co, which includes the logo and colour variations, business card, outdoor advertisements, wobbler tag and the box & pot images. The client was very happy with the result and felt it embodied all the values that they wished to portray to consumers correctly.